Discover the top 10 best-selling products poised to dominate online markets in 2024-2025. This carefully curated list highlights trending items across various categories, ensuring you stay ahead in the competitive e-commerce landscape. From tech gadgets to sustainable goods, these products cater to diverse consumer needs and preferences, offering lucrative opportunities for online entrepreneurs.
1. Smartwatches
Average selling price: $30-200
Monthly global Google search volume: 1,300,000 (“smartwatch”)
Top countries: Brazil, Germany, Poland
Ideal target audience: general population, fitness and tech enthusiasts
Supplier suggestions: Alibaba, Made-in-China, BigBuy
Smartwatches have become increasingly popular in recent years as they offer numerous features beyond just telling time. They typically include health and fitness tracking capabilities like step counting, heart rate monitoring, sleep tracking, and more. Smartwatch users can also receive notifications, respond to messages, control music playback, and locate their paired smartphones. Google Trends data shows the search volume for smartwatches has steadily increased, with notable spikes around the holiday season when they make popular gifts. Selling smartwatches through an ecommerce store can be a lucrative opportunity, especially when accompanied by high-quality product photography and effective marketing.
2. Fitness Trackers
Current global market value: $34.6 billion
Projected global market value by 2028: $114.35 billion
CAGR: 15.4%
Top countries: India, US, China
Ideal target audience: health/fitness enthusiasts, general population
Supplier suggestions: Alibaba, Made-in-China, AliExpress
The demand for fitness trackers has surged in recent years, driven by growing health and wellness awareness, increased smartphone usage, and easy access to the internet. These wearable devices allow users to monitor their physical activity, calories burned, heart rate, and other health metrics. The global fitness tracker market is projected to reach $114.35 billion by 2028, growing at a CAGR of 15.4%. In India specifically, the health and wellness market is expected to grow at a rate of 5.45% CAGR from 2024 to 2025. Selling high-quality, feature-rich fitness trackers through an ecommerce store can be a lucrative opportunity.
3. Yoga Mats
Current global market size: $8,984 million
Projected global market size by 2025: $10,430 million
CAGR: 3%
Top countries: India, US, China
Ideal target audience: yoga/fitness enthusiasts
Supplier suggestions: Alibaba, Made-in-China, AliExpress
The demand for yoga mats has increased substantially in recent years, especially during the COVID-19 pandemic when more people turned to at-home fitness. The global yoga mat market size is expected to grow from $8,984 million in 2022 to $10,430 million by 2025, at a CAGR of 3%. India, in particular, has seen a rise in health and wellness awareness, making yoga mats a popular product to sell online. Offering a variety of high-quality, durable yoga mats in different sizes, materials, and designs can be an attractive ecommerce opportunity.
4. Health Supplements
Current global market value: $151.9 billion
Projected global market value by 2028: $296.5 billion
CAGR: 9.8%
Top countries: US, China, India
Ideal target audience: health/wellness conscious consumers
Supplier suggestions: Alibaba, Made-in-China, Vitakem
The health supplements market has been steadily growing, driven by increased health awareness and the desire for natural, plant-based remedies. The global health supplements market is projected to reach $296.5 billion by 2028, growing at a CAGR of 9.8%. In India specifically, the health and wellness market is expected to grow at a rate of 5.45% CAGR from 2024 to 2025. Popular health supplement categories include vitamins, minerals, probiotics, herbal supplements, and sports nutrition products. Selling high-quality, reputable health supplements through an ecommerce store can be a lucrative opportunity for entrepreneurs.
5. Matcha
Average selling price: $20-$50 per pound
Monthly global Google search volume: 301,000
Top countries: US, Japan, Canada
Ideal target audience: health/wellness conscious consumers, tea enthusiasts
Supplier suggestions: Aiya America, Encha, Midori Spring
Matcha, a finely ground powder made from high-quality green tea leaves, has risen in popularity in recent years due to its health benefits and unique flavor profile. Matcha is used to make teas, lattes, desserts, and other culinary applications. The global matcha market is expected to continue growing, driven by increased health consciousness and the popularity of specialty coffee and tea drinks. Selling premium-quality matcha powder and related matcha products through an ecommerce store can be a lucrative opportunity for entrepreneurs.
6. Tumblers
Current global market value: $8.6 billion
Projected global market value by 2027: $12.3 billion
CAGR: 6.1%
Top countries: US, China, India
Ideal target audience: outdoor enthusiasts, eco-conscious consumers
Supplier suggestions: Alibaba, AliExpress, Wholesale Tumblers
Tumblers, also known as insulated drinking cups, have become increasingly popular due to their ability to keep beverages hot or cold for extended periods. The global tumbler market is expected to grow from $8.6 billion in 2022 to $12.3 billion by 2027, at a CAGR of 6.1%. Consumers are drawn to tumblers for their convenience, durability, and eco-friendly reusable design. Offering a variety of customizable tumblers in different materials, sizes, and designs can be a profitable ecommerce opportunity.
7. Baby Products
Current global market value: $214 billion
Projected global market value by 2030: $358 billion
CAGR: 5.7%
Top countries: China, US, India
Ideal target audience: new parents, grandparents
Supplier suggestions: Alibaba, AliExpress, BabyCenter Wholesale
The baby products market is a lucrative and growing industry, driven by the increasing number of births and the desire of parents to provide the best care for their children. The global baby products market is expected to grow from $214 billion in 2022 to $358 billion by 2030, at a CAGR of 5.7%. Popular baby products include carrier wraps, nasal aspirators, sound machines, diapers, strollers, and baby bottles. Selling high-quality, safe, and innovative baby products through an ecommerce store can be a profitable opportunity for entrepreneurs.
8. Makeup and Skincare Products
Current global beauty industry revenue: $511 billion
Projected global beauty industry revenue by 2027: $784 billion
CAGR: 7.4%
Top countries: US, China, Japan
Ideal target audience: women, Gen Z and Millennials
Supplier suggestions: Alibaba, AliExpress, Beauty Wholesaler
The global beauty industry, encompassing makeup and skincare products, is a massive and rapidly growing market. The industry is projected to reach $784 billion in revenue by 2027, growing at a CAGR of 7.4%. Consumers, especially younger generations like Gen Z and Millennials, are increasingly seeking out natural, organic, and sustainable beauty products. Selling a curated selection of high-quality makeup and skincare items through an ecommerce store can be a lucrative opportunity for entrepreneurs.
9. Digital Products
Current global digital products market value: $2.3 trillion
Projected global digital products market value by 2024: $2.5 trillion
CAGR: 8.7%
Top countries: US, China, Japan
Ideal target audience: varies by product type
Supplier suggestions: Gumroad, Podia, Teachable
The digital products market, including items like ebooks, online courses, software, and virtual experiences, has experienced significant growth in recent years. The global digital products market is expected to reach $2.5 trillion by 2024, growing at a CAGR of 8.7%. Digital products offer several advantages for ecommerce entrepreneurs, including low production and distribution costs, no physical inventory, and the ability to reach a global audience. Identifying and selling high-demand digital products can be a lucrative and scalable business opportunity.
10. Car Accessories
Current global automotive accessories market value: $568 billion
Projected global automotive accessories market value by 2027: $752 billion
CAGR: 5.8%
Top countries: US, China, Germany
Ideal target audience: car owners, auto enthusiasts
Supplier suggestions: Alibaba, AliExpress, Wholesale Car Accessories
The global automotive accessories market, which includes items like car mats, seat covers, phone holders, and other car-related products, is expected to grow from $568 billion in 2022 to $752 billion by 2027, at a CAGR of 5.8%. As more people own and customize their vehicles, the demand for high-quality, affordable car accessories continues to rise. Selling a curated selection of popular car accessories through an ecommerce store can be a profitable opportunity for entrepreneurs.
