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Any

Place

Challenges with the business

When Anyplace.com approached eCommerceAlly, they faced significant challenges in acquiring qualified leads through Google Ads. Despite their efforts, they were not seeing the desired traffic or conversions. The business had no prior structured Google Ads campaign, resulting in:

Solution and Approach.

Implemented negative keywords to filter out irrelevant traffic, ensuring the ad spend was directed only toward high-quality leads. Utilised geo-targeting to focus on key metropolitan areas with a high demand for furnished housing, such as New York, San Francisco, and Los Angeles.

The Google Ads specialists at eCommerceAlly implemented a detailed, multi-step strategy to revamp the campaign structure, focusing on:

Results and Outcomes

By Month 3, eCommerceAlly’s efforts resulted in an optimized campaign that transformed Anyplace.com’s Google Ads performance. The cost-per-click was reduced by 50%, while the click-through rate more than doubled. Most importantly, the business saw a consistent lead flow of 100 qualified leads per month, achieving its objective of scaling customer acquisition efficiently.

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