How do I set up conversion tracking in Google Ads

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Setting up conversion tracking in Google Ads is essential for measuring the success of your advertising efforts. Conversion tracking allows you to see what happens after a customer interacts with your ads—whether they purchased a product, signed up for a newsletter, downloaded your app, or completed another valuable action on your website. Here’s a step-by-step guide to setting up conversion tracking in Google Ads:

Step 1: Define Your Conversion Actions

First, identify the specific actions you consider as conversions for your business. This could be sales, leads, website sign-ups, phone calls, app downloads, or any other action that contributes to your business goals.

Step 2: Create a Conversion Action in Google Ads

  1. Sign in to your Google Ads account.
  2. Click the Tools & Settings icon (the wrench icon in the top right corner).
  3. Under “Measurement,” click Conversions.
  4. Click the + New conversion action button.
  5. You’ll see options for the type of conversion you want to track: Website actions, Phone calls, App downloads, or Import from another system. Select the one that matches your goal.

Step 3: Set Up Conversion Tracking for Your Website

If you’re tracking conversions on a website, follow these steps:

  1. Choose a conversion source. Select “Website.”
  2. Fill in the conversion details. Name your conversion action, choose the category that best describes your conversion (e.g., Purchase, Sign up), and set a value for each conversion (you can assign the same value for every conversion, vary values by conversion, or choose not to assign a value).
  3. Click Create and continue.

Step 4: Install the Conversion Tracking Tag on Your Website

After creating a website conversion action, you’ll need to install the conversion tracking tag on your website. Google provides two types of tags:

  • Global site tag: This tag should be added to every page of your website. If you’re already using Google Analytics, you might have this tag installed.
  • Event snippet: This tag goes on the specific page(s) where conversions happen (like a thank-you page after a purchase or signup).

You can install these tags yourself, email them to your web developer, or use Google Tag Manager to manage the tags.

Step 5: Verify Your Conversion Tracking Setup

After installing the tags, make a test conversion on your site to ensure the tags are working correctly. You can also use the Google Tag Assistant, a Chrome extension, to verify that your tags are firing as expected.

Step 6: Monitor Your Conversions

Once your conversion tracking is set up and verified, monitor your conversions in Google Ads. You can view conversion data in your campaign reports to see how your ads are performing and make informed decisions about your ad spend and campaign strategies.

By following these steps, you can effectively set up conversion tracking in Google Ads, allowing you to measure the impact of your ad campaigns

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