How does Amazon FBA handle packaging and labeling requirements

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Amazon FBA has specific packaging and labeling requirements that sellers must adhere to in order to ensure smooth processing and fulfillment of their products. These requirements are designed to facilitate efficient storage, handling, and shipping of items within Amazon’s fulfillment centers. Here’s an overview of how Amazon FBA handles packaging and labeling:

Packaging Requirements:

  1. Packaging Standards: Products must be packaged securely to protect them during storage and shipping. Packaging should be durable and designed to withstand the rigors of the fulfillment process.
  2. Standardized Packaging: Amazon requires products to be packaged in standardized packaging types whenever possible. This includes options like boxes, poly bags, bubble mailers, and tubes.
  3. Overboxing: For items that are sold as sets or bundles, or for products with multiple pieces, Amazon may require overboxing to ensure all items are kept together and protected.
  4. Package Inserts: Sellers may include package inserts, such as thank-you cards or instructions, but these should not interfere with the packaging or branding requirements.
  5. Poly Bagging: Certain categories of products, such as clothing, soft goods, and products with sharp edges, may require poly bagging to protect them and prevent damage to other items.

Labeling Requirements:

  1. FNSKU Labels: Each product must have an Amazon barcode (Fulfillment Network Stock Keeping Unit or FNSKU label) affixed to it. This label uniquely identifies the product within Amazon’s system and facilitates tracking and inventory management.
  2. Barcode Placement: FNSKU labels must be applied to the product packaging in a specific location, typically on the most visible and easily scannable area. Amazon provides guidelines for barcode placement to ensure accuracy and efficiency in fulfillment.
  3. ASIN Labeling: In some cases, products may also require ASIN (Amazon Standard Identification Number) labels, especially if they are commingled with other sellers’ inventory. ASIN labels help ensure that the correct product is shipped to customers.
  4. Expiration Dates: Products with expiration dates must have clear and legible date markings on the packaging. Amazon may refuse items that do not have compliant expiration date labels.
  5. Country of Origin: Certain products may require country of origin labels to comply with customs regulations and consumer protection laws.
  6. Safety Labels: Products that pose a safety risk or require special handling may need additional safety labels or warnings.

Amazon Packaging Programs:

  • Amazon-Prepped Items: Some sellers may opt to have Amazon prep their items for a fee. This can include labeling, poly bagging, and other packaging requirements.
  • SFP (Seller Fulfilled Prime): Sellers participating in Seller Fulfilled Prime must meet Amazon’s packaging and labeling standards, similar to FBA requirements, to ensure consistent customer experience and fulfillment speed.


Non-compliance with Amazon’s packaging and labeling requirements can result in delays in processing, additional fees, or even suspension of selling privileges. It’s crucial for sellers to familiarize themselves with Amazon’s guidelines and ensure their products meet the specified standards before sending inventory to Amazon’s fulfillment centers.

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