How to Create App Campaign On Google AdWords

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Creating an App Campaign in Google Ads is a way to promote your mobile app across various Google properties, including Search, Display, YouTube, and the Google Play Store. Here’s a step-by-step guide:

Sign in to Google Ads:

  • Log in to your Google Ads account at

Navigate to Campaigns:

  • In the left-hand menu, click on “Campaigns.”

Click on the “+” Button to Create a New Campaign:

  • On the Campaigns page, click on the “+” button to create a new campaign.

Select a Campaign Goal:

  • Choose the campaign goal that aligns with your app advertising objectives. For app promotion, select “App promotion” as the goal.

Choose Campaign Type:

  • Select “App” as the campaign type. Google Ads will guide you through creating an App Campaign that promotes your app across different networks.

Set Up Your App:

  • Choose the platform where your app is available (Android or iOS) and enter the name of your app. Google Ads will automatically fetch details from the app store.

Select Your App’s Location:

  • Choose the location where you want your app to be promoted. You can choose “All countries and territories” or select specific locations.

Set Your Bidding Strategy and Budget:

  • Choose your bidding strategy based on your campaign goals (e.g., installs, in-app actions). Set your daily budget for the campaign.

Choose Ad Networks:

  • Decide where you want your app ads to appear. You can select options like Search, Google Play, YouTube, and the Google Display Network.

Write Ad Text:

  • Create ad text that will be used in your ads. This includes headlines, descriptions, and a call-to-action. Google Ads will automatically generate variations based on your input.

Set Up Conversion Tracking:

  • If you have in-app events or actions you want to track (like purchases or sign-ups), set up conversion tracking. This helps measure the success of your campaign.

Review and Launch:

  • Review all your campaign settings, targeting options, and ad creatives. Once you’re satisfied, click on “Save and continue” or the equivalent option to launch your App Campaign.

Monitor and Optimize:

  • Regularly monitor the performance of your App Campaign in the Google Ads dashboard. Analyze key metrics such as installs, cost per install, and conversion data. Make adjustments to optimize your campaign over time.

Remember that Google Ads features may change, and it’s advisable to refer to the latest Google Ads documentation for the most accurate and up-to-date information on creating App Campaigns.

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