How to Create Audience on Facebook Ads Account

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Creating an audience in Facebook Ads Manager allows you to target specific groups of people for your advertising campaigns. Here’s a step-by-step guide on how to create an audience:

Step 1: Access Facebook Ads Manager

  • Go to Ads Manager:
    • Log in to your Facebook account and go to Ads Manager.

Step 2: Navigate to Audiences

  • Access Audiences:
    • In Ads Manager, click on the hamburger menu in the top-left corner, then select “Audiences” under the “Assets” column.

Step 3: Click “Create Audience”

  • Create a New Audience:
    • Click on the “Create Audience” button.

Step 4: Choose Audience Type

  • Select Audience Type:
    • Choose the type of audience you want to create. There are several options:
      • Custom Audience: Target people based on your existing customer data.
      • Lookalike Audience: Reach new people who are similar to your existing customers.
      • Saved Audience: Create an audience based on specific criteria like demographics, interests, and behaviors.

Step 5: Define Audience Criteria

  • Custom Audience:
    • If you chose “Custom Audience,” you can define your audience based on criteria such as website visitors, customer lists, app activity, and more.
  • Lookalike Audience:
    • If you chose “Lookalike Audience,” select a source (e.g., a Custom Audience), choose the country, and set the audience size.
  • Saved Audience:
    • If you chose “Saved Audience,” define your audience based on demographics, interests, and behaviors. You can specify location, age, gender, interests, and more.

Step 6: Save Your Audience (Optional)

  • Save Your Audience:
    • If you plan to use the audience again, you can choose to save it. Give your audience a name and click “Save.”

Step 7: Review and Confirm

  • Review and Confirm:
    • Review your audience criteria to ensure it matches your targeting goals.

Step 8: Use Your Audience in Ad Set

  • Use Your Audience in Ad Set:
    • When creating a new ad or editing an existing one, you can select your saved audience in the “Ad Set” section under the “Audience” field.

Tips and Considerations:

  • Audience Size:
    • Pay attention to the estimated audience size, especially for saved audiences. It should be large enough to reach your goals but not too broad.
  • Targeting Criteria:
    • Experiment with different targeting criteria to find the audience that best fits your advertising goals.
  • Testing:
    • Consider testing different audiences to see which ones perform best for your ads.
  • Refresh and Update:
    • Regularly review and update your audiences to ensure they remain relevant to your advertising objectives.

Always refer to the latest Facebook Ads Manager interface and documentation, as it may change over time.


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