How to Create Branded Content Ads Campaign on Instagram

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Instagram’s features and processes may evolve, so it’s important to check the latest guidelines on the official Instagram help center. Here’s a general guide on how to Create Branded Content Ads:

Prerequisites:

  • Instagram Business Account:
    • Ensure that your Instagram account is set up as a Business Account.
  • Business Instagram Account Approved for Branded Content:
    • Your Instagram account needs to be approved for Branded Content. You can apply for this in your account settings.
  • Connect with Creators:
    • Collaborate with Instagram creators who have Business or Creator accounts.

Steps to Create Branded Content Ads:

  • Collaborate with a Creator:
    • Identify and reach out to an Instagram creator with whom you want to collaborate. Make sure they have a Business or Creator account.
  • Creator Approves Your Brand for Tagging:
    • The creator needs to approve your brand for tagging in their content. They can do this by going to their settings and allowing your brand to tag them in branded content.
  • Creator Tags Your Brand in Their Post:
    • The creator tags your brand in the content they create. This can be a post or a story.
  • Turn On Branded Content Approvals:
    • As the brand, you can turn on Branded Content Approvals in your Instagram settings to review and approve the content the creator tags you in.
  • Creator Shares Content:
    • Once approved, the creator can share the content on their account with your brand tagged.
  • Promote Branded Content as an Ad:
    • After the creator has shared the content, you can promote it as an ad. Go to your Facebook Ads Manager and select the ad objective that aligns with your goals.
  • Select Branded Content:
    • In the ad creation process, select the ‘Use Existing Post’ option and choose the branded content post created by the Instagram creator.
  • Complete Ad Setup:
    • Complete the ad setup by specifying your targeting, budget, and schedule.
  • Review and Confirm:
    • Review all the details of your ad, and once satisfied, confirm to launch the Branded Content Ad campaign.
  • Monitor and Optimize:
    • Keep an eye on the performance of your Branded Content Ad through Ads Manager. Adjust your settings as needed to optimize the campaign.

Note:

  • Ensure that both your Instagram account and the creator’s account comply with Instagram’s advertising policies.
  • Keep in mind that Branded Content Ads may have specific requirements and restrictions, so familiarize yourself with Instagram’s guidelines for branded content advertising.

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