How to Create Collection Ads Campaign on Instagram

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The steps outlined below are a general guide, and it’s essential to check the most recent guidelines on the official Facebook and Instagram help centers for the latest information. Here’s a general guide on how to create Collection Ads on Instagram:


  • Facebook Business Page:
    • Ensure that you have a Facebook Business Page. If you don’t have one, create it on Facebook.
  • Instagram Business Account:
    • Convert your Instagram account to a Business Account if you haven’t already.

Steps to Create Instagram Collection Ads:

  • Access Facebook Ads Manager:
  • Create a New Campaign:
    • Click on the ‘+ Create’ button to start a new campaign.
  • Choose Ad Objective:
    • Select an objective that supports Collection Ads. “Traffic” or “Conversions” are commonly used for Collection Ads.
  • Set Up Ad Set:
    • Define your audience, budget, and schedule in the ad set section. You’ll also connect your Instagram account here.
  • Select Placements:
    • Choose ‘Manual Placement’ and select Instagram. Collection Ads are specifically designed for mobile and appear in users’ feeds.
  • Configure Ad Creative:
    • Choose ‘Single Image or Video’ for your ad creative. In the ‘Media’ section, select ‘Collection’ as the ad format.
  • Create Your Collection:
    • In the ‘Collection’ section, click ‘Create Collection.’ Here, you can add a visually engaging cover image, a headline, and text that will introduce your collection.
  • Add Products:
    • Click ‘Add Products’ to include the items you want to feature in your Collection Ad. You can choose from your product catalog.
  • Arrange Products:
    • Drag and drop to arrange the order of your products within the collection. This can impact the flow and user experience.
  • Review and Confirm:
    • Review your ad details, targeting, and budget. Once satisfied, click ‘Confirm’ to launch your Instagram Collection Ad campaign.
  • Monitor and Optimize:
    • Keep an eye on the performance of your ads through Ads Manager. You can adjust your budget, audience, and other settings based on the campaign’s performance.


  • Ensure your Instagram account is linked to your Facebook Page and that your business complies with Instagram’s advertising policies.
  • The features and processes on social media platforms can change, so it’s essential to stay updated with the latest information from Facebook and Instagram.

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