How to Create Feed Ads on Instagram

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Creating feed ads on Instagram involves using Facebook Ads Manager, as Instagram ads are managed through the Facebook advertising platform. Here’s a step-by-step guide to creating feed ads on Instagram:

1. Access Facebook Ads Manager:

  • Log in to your Facebook account and navigate to Facebook Ads Manager.

2. Choose Ad Objective:

  • Click on “Create” to start a new ad campaign. Select your marketing objective. For feed ads, objectives like “Traffic,” “Conversions,” or “Engagement” are commonly used.

3. Set Up Your Ad Set:

  • Define your target audience, budget, and schedule in the Ad Set section. Choose “Manual” placement and select Instagram as one of the placements.

4. Select Ad Format:

  • In the Ad Creative section, choose the “Single Image or Video” ad format for feed ads.

5. Upload Creative Assets:

  • Upload the creative assets for your feed ad. For a single image, upload a high-quality image. For a video, ensure it meets Instagram’s video ad requirements.

6. Create Ad Copy:

  • Craft compelling ad copy that includes a headline, text, and call-to-action. Ensure that the text is concise and engaging.

7. Configure Ad Display:

  • Choose the Instagram account you want to use for your ad, and customize the display settings. You can add a website URL and a call-to-action button.

8. Review and Confirm:

  • Review your ad details in the “Review” section. Ensure everything is set up correctly, including your targeting, budget, and creative elements.

9. Place Your Order:

  • Once you’ve reviewed and confirmed your ad, click “Place Order” to launch your Instagram feed ad.

Additional Tips:

  • Use High-Quality Visuals: Ensure your images or videos are visually appealing and align with your brand.
  • Craft Compelling Copy: Write compelling and concise ad copy that encourages users to take action.
  • Experiment with Ad Variations: Test different creatives, headlines, and ad copy to identify what resonates best with your audience.
  • Include a Call-to-Action (CTA): Encourage users to take a specific action, such as “Shop Now” or “Learn More.”
  • Mobile Optimization: Remember that Instagram is primarily a mobile platform, so optimize your visuals and ad copy for mobile users.

Always stay informed about any updates or new features in the Facebook Ads Manager interface, as the platform may introduce changes to enhance ad creation and management.


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