How to Create Shopping Ads Campaign on Instagram

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Instagram Shopping Ads are created through Facebook Ads Manager, as Instagram is owned by Facebook. Keep in mind that the process may have evolved, so it’s a good idea to check the most recent guidelines on the official Facebook and Instagram help centres for the latest information. Here’s a general guide on how to create Shopping Ads on Instagram:


  • Facebook Business Page:
    • Ensure that you have a Facebook Business Page. If you don’t have one, create it on Facebook.
  • Instagram Business Account:
    • Convert your Instagram account to a Business Account if you haven’t already.
  • Product Catalog:
    • Set up a Facebook catalog with your products. This can be done through Facebook Business Manager.

Steps to Create Instagram Shopping Ads:

  • Access Facebook Ads Manager:
    • Go to Facebook Ads Manager at
  • Create a New Campaign:
    • Click on the ‘+ Create’ button to start a new campaign.
  • Choose Ad Objective:
    • Select an objective that supports Instagram Shopping. “Catalog Sales” is a common objective for this purpose.
  • Set Up Ad Set:
    • Define your audience, budget, and schedule in the ad set section. You’ll also connect your Instagram account here.
  • Select Placements:
    • Choose ‘Manual Placement’ and select Instagram. You can also choose automatic placements, and Instagram will be included by default.
  • Configure Ad Creative:
    • Design your ad, keeping in mind the visual appeal of your products. Ensure that you’re using images that meet Instagram’s ad requirements.
  • Link to Product Catalog:
    • In the Ad Creative section, link your ad to the product catalog you created earlier.
  • Add Shopping Tags:
    • If you’re using feed ads, you can add shopping tags to your images. This allows users to click on the products directly in the image and view details.
  • Review and Confirm:
    • Review your ad details, targeting, and budget. Once satisfied, click ‘Confirm’ to launch your Instagram Shopping Ad campaign.
  • Monitor and Optimize:
    • Keep an eye on the performance of your ads through Ads Manager. You can adjust your budget, audience, and other settings based on the campaign’s performance.


  • Make sure your Instagram account is connected to your Facebook Page and that your business complies with Instagram’s commerce policies.
  • As the platform features and policies can change, it’s advisable to refer to the most recent documentation provided by Facebook and Instagram or reach out to their support for assistance.