How to Setup Conversion API on Facebook

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Setting up the Facebook Conversion API (CAPI) involves integrating the Conversion API with your website or server to send customer events directly to Facebook. This is useful for tracking events like purchases or lead completions that may not be captured by the Facebook Pixel. Here’s a general guide on how to set up the Facebook Conversion API:


  • Access to Facebook Business Manager:
    • Make sure you have access to the Facebook Business Manager account related to your advertising activities.
  • Developer Access:
    • Access to your website’s code or coordination with your developer is necessary.

Steps to Set Up Facebook Conversion API:

Step 1: Go to Events Manager

  • Visit Events Manager:
    • Go to Events Manager.

Step 2: Connect Data Sources

  • Connect Data Sources:
    • Click on “Connect Data Sources” and choose “Web.”

Step 3: Choose Conversion API

  • Choose Conversion API:
    • Select “Conversions API” as your data source.

Step 4: Set Up Your Conversion API

  • Configure Your Conversion API:
    • Follow the instructions to configure your Conversion API settings. You’ll need to enter your server details, set up event mapping, and choose the events you want to send.
    • Configure your server to send HTTP requests to Facebook with information about the events you want to track.

Step 5: Generate Access Token

  • Generate Access Token:
    • Generate an access token for your Conversion API. This token is used to authenticate your requests to Facebook.

Step 6: Implement Conversion API on Your Server

  • Implement Conversion API on Your Server:
    • Work with your developer to implement the Conversion API on your server. This involves adding code to your server-side to send event data to Facebook.
    • You can use the Facebook Conversions API SDK to help with the implementation.

Step 7: Test Your Implementation

  • Test Your Implementation:
    • Use the Facebook Test Events tool to check if your events are being received correctly by Facebook. This tool is available in the Events Manager.

Step 8: Monitor and Optimize

  • Monitor and Optimize:
    • Once everything is set up, regularly monitor your Conversion API events in Events Manager. Use this data to optimize your ad campaigns.

Important Notes:

  • Technical Knowledge:
    • Implementing the Conversion API requires technical knowledge, so working with a developer is recommended.
  • Security:
    • Ensure that your server and the data being sent to Facebook are secure. Use HTTPS for your server.
  • Event Mapping:
    • Map your server-side events to the corresponding Facebook events. This ensures accurate tracking.
  • Documentation:
    • Refer to the Facebook Conversions API documentation for detailed information and updates.

Always keep in mind that the steps and interface might change, so refer to the most recent Facebook documentation for the most accurate and up-to-date information.

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