How to Setup Pixel code on Facebook ads account

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Setting up the Facebook Pixel involves placing a small piece of code on your website. This code allows you to track the actions users take on your site and use that data to measure the effectiveness of your advertising, build targeted audiences for future ads, and more. Here are the steps to set up the Facebook Pixel:

Step 1: Access Facebook Events Manager

  • Go to Events Manager:
    • Log in to your Facebook account and go to Facebook Events Manager.

Step 2: Create a Pixel

  • Create a Pixel:
    • Click on “Connect Data Sources” and select “Web” to set up a pixel for your website.
  • Choose a Name for Your Pixel:
    • Enter a name for your pixel and your website URL. Click “Continue.”

Step 3: Install the Pixel Code

  • Choose How to Install the Pixel:
    • Facebook provides different methods to install the pixel. Choose the method that suits your website platform. The options include manually adding the code, using a partner integration, or using a tag manager.
    • If you choose to manually add the code, Facebook will provide you with the Pixel code. Copy the entire code.
  • Add the Pixel Code to Your Website:
    • Paste the copied Pixel code into the header section of your website. This usually involves adding it to the <head> section of your website’s HTML.
    • If you’re not comfortable editing your website’s code, you may need assistance from your website administrator or developer.

Step 4: Verify Pixel Installation

  • Verify Pixel Installation:
    • Once the code is added to your website, return to the Events Manager and click “Continue.” Facebook will check if it can detect the Pixel on your website.
    • If the Pixel is detected, you’ll see a success message. If not, make sure the code is correctly placed on all the pages where you want to track events.

Step 5: Set Up Event Tracking (Optional)

  • Set Up Event Tracking:
    • You can configure the Pixel to track specific events on your website, such as page views, purchases, sign-ups, etc. Set up events by adding additional code to the relevant pages or by using the Facebook Pixel Helper tool.

Step 6: Test Your Pixel

  • Test Your Pixel:
    • Use the Facebook Pixel Helper Chrome extension to check if your Pixel is working correctly. The extension will show you if the Pixel is installed and if it’s tracking events properly.

That’s it! Once your Pixel is set up and verified, it will start collecting data on user interactions with your website. This data can then be used to optimize your Facebook advertising campaigns.

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