To address these challenges, Gussi Hair implemented a focused performance marketing strategy. This included enhancing their search engine marketing (SEM) efforts with targeted keywords and optimized ad copy to improve visibility and CTR. They launched targeted social media advertising campaigns to engage specific demographics and increase brand awareness. Retargeting campaigns were introduced to re-engage past visitors and boost conversion rates. Detailed customer segments were developed to tailor marketing messages and improve targeting accuracy. Advanced analytics tools were also utilized to monitor campaign performance and ROI, allowing for data-driven optimizations.