What kind of analytics and reporting does Walmart Marketplace provide to sellers?

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Walmart Marketplace equips sellers with a toolbox full of analytics and reporting features, pretty much like having a dashboard that helps you steer your online business with insight and precision. Here’s what you can expect in terms of analytics and reporting:

  1. Sales Metrics: Track your sales data over various periods. This includes total sales, number of orders, average order value, and other key sales-related metrics. It’s like keeping an eye on the speedometer and fuel gauge of your sales engine.

  2. Customer Metrics: Understand your customers better with data on customer demographics, buying patterns, and more. It’s like having a map of where and how your customers shop.

  3. Performance Dashboard: This is your go-to for seeing how well you’re doing overall on the platform. It includes metrics like your fulfillment rates, return rates, and customer feedback scores. Think of it as a report card for your store’s performance.

  4. Listing Quality Dashboard: Get insights into how your product listings are performing. This tool scores your listings on different factors like content quality, keyword relevance, and image quality. It’s like having a health check-up for each of your product listings.

  5. Buy Box Metrics: If you’re eligible for the Buy Box (the coveted spot that says ‘Add to Cart’ or ‘Buy Now’), you’ll get insights into how often you’re winning it and what might be impacting your chances. It’s like a game of musical chairs for the best spot on the product page.

  6. Advertising Reports: If you use Walmart’s advertising solutions (like Sponsored Products), you’ll get detailed reports on how your ads are performing, including impressions, clicks, conversion rates, and return on ad spend. It’s like getting a breakdown of how well your marketing is working.

  7. Return and Refund Analytics: Track how returns and refunds are impacting your business, with data on return rates, reasons for returns, and refund amounts. It’s important for understanding and improving customer satisfaction.

  8. Competitive Intelligence: Some reports provide insights into how your products stack up against competitors on Walmart’s platform in terms of pricing, assortment, and customer preference.

  9. Custom Reports: Depending on your needs, you may also have the ability to create custom reports to dive deeper into specific aspects of your business.

Having access to these analytics and reporting tools is like having a co-pilot for your business, guiding you with data-driven insights to make informed decisions, optimize your strategies, and ultimately drive your success on Walmart Marketplace.

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