What resources are available for learning more about Google Ads

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Learning about Google Ads can open up a wide range of opportunities for marketing professionals, business owners, and individuals interested in digital advertising. Here are some of the best resources available for diving into the world of Google Ads:

  1. Google Ads Help Center: The official Google Ads Help Center is a comprehensive resource, offering detailed guides, troubleshooting advice, and tips for optimizing your campaigns. It’s the best place to start for anyone new to Google Ads.

  2. Google Skillshop: Formerly known as the Google Academy for Ads, Google Skillshop provides free online training courses on Google Ads. It offers modules on various aspects of Google Ads, including Search, Display, Video, and Shopping advertising. After completing these courses, users can take exams to become Google Ads certified.

  3. YouTube – Google Ads Channel: The official Google Ads YouTube channel features a plethora of tutorial videos, case studies, and updates about the platform. It’s a great visual resource for both beginners and advanced users.

  4. Udemy and Coursera: Both platforms offer courses on Google Ads taught by industry professionals. These courses range from beginner to advanced levels and often include practical, hands-on projects to help learners apply what they’ve studied.

  5. Books: There are several excellent books on Google Ads, including “Ultimate Guide to Google AdWords” by Perry Marshall, Mike Rhodes, and Bryan Todd. Books can provide in-depth insights and strategies that are sometimes not covered in online resources.

  6. Blogs and Websites: Many digital marketing professionals and agencies run blogs that regularly publish articles, tips, and case studies on Google Ads. Websites like Search Engine Journal, WordStream, and PPC Hero are valuable resources for staying updated on the latest trends and strategies.

  7. Online Forums and Communities: Participating in forums like the Google Ads Community, Reddit’s PPC subreddit (/r/PPC), and Digital Point can be incredibly beneficial. You can ask questions, share experiences, and learn from the challenges and successes of others.

  8. LinkedIn Learning: This platform offers courses on Google Ads as part of its library. It’s useful for professionals looking to integrate Google Ads knowledge with broader business and marketing skills.

Each of these resources has its own strengths, and the best approach often involves a combination of different types of learning materials. Whether you prefer hands-on learning, video tutorials, or reading up on the latest strategies, there’s something available for every learning style.


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