For a services business, choosing the right Google Ads campaign is crucial to attracting the right clients and maximizing return on investment (ROI). The goal is to target individuals actively searching for the services you offer while ensuring your ads are seen by potential clients at the right moment. Here’s an overview of the best Google Ads campaigns for services businesses and how a Google Ads consultant can help you optimize each campaign to meet your business objectives.
1. Search Campaigns
Search Campaigns are one of the most effective campaign types for a services business. These campaigns display text ads when users search for specific keywords related to the services you offer. For example, if you run a cleaning service, your ads could show up when someone searches for “house cleaning services near me” or “best cleaning service in [city].”
Search campaigns are ideal for targeting customers who are actively looking for the services you provide. This high intent leads to higher conversion rates, making it an excellent choice for services businesses. To ensure your campaigns are optimized, a Google Ads consultant can assist with keyword research, ad copy creation, and bid strategies tailored to your target market.
2. Local Service Ads (LSAs)
For services businesses targeting a specific geographic area, Local Service Ads (LSAs) are an excellent choice. LSAs appear at the top of Google search results and are specifically designed for service-based businesses like plumbers, electricians, and cleaning services. These ads display essential information such as your business name, location, phone number, and customer ratings.
One of the main advantages of LSAs is that they allow you to get in front of local customers who are actively searching for services in your area. Google even provides a “Google Guarantee” for businesses using LSAs, which adds a layer of trust for potential clients. A Google Ads consultant can help set up your LSA campaign and ensure your ads appear in front of the right audience, boosting your local visibility and attracting more clients.
3. Display Campaigns
If you’re looking to build brand awareness and expand your reach, Display Campaigns are a great option for a services business. These campaigns allow you to show visual ads (such as banner ads) across Google’s vast network of websites, apps, and videos. Display ads are ideal for businesses looking to stay top-of-mind among potential customers who may not yet be searching for services but could be interested in the future.
For example, a digital marketing agency could use Display Campaigns to show ads to users reading content related to business growth, while a roofing company might target homeowners looking at home improvement websites. With geotargeting options, you can ensure that your ads are displayed to people within your service area. A Google Ads consultant can help design visually appealing ads and optimize targeting to ensure your Display Campaign reaches the right audience effectively.
4. Remarketing Campaigns
Remarketing Campaigns are an excellent strategy for re-engaging potential clients who have previously visited your website but did not convert. By showing tailored ads to users who have interacted with your site—whether they browsed services or left items in a booking form—you can encourage them to come back and complete their purchase or inquiry.
Remarketing allows you to stay in front of users who have already shown interest in your business, increasing the likelihood of conversion. It’s particularly effective for services that require more time or consideration before a decision is made, such as legal services or financial consulting. A Google Ads consultant can help create remarketing lists and ensure your ads are optimized to encourage users to return and convert.
5. Call-Only Campaigns
For service-based businesses that rely heavily on phone inquiries, Call-Only Campaigns are an excellent choice. These campaigns allow you to target users who are likely to pick up the phone and call your business immediately. Ads from Call-Only Campaigns are designed to prompt a phone call, so there’s no need for users to visit your website first.
For example, a plumbing business or a car service center might benefit greatly from Call-Only campaigns, as these services are often required on short notice. This type of campaign is designed for businesses that value direct communication over website visits. A Google Ads consultant can help you optimize your ads with compelling call-to-action language and ensure that your ads are reaching users who are most likely to call.
6. Smart Campaigns
For small or local services businesses with limited time or expertise in managing Google Ads, Smart Campaigns are a great choice. Smart Campaigns use machine learning to automate the process of creating, managing, and optimizing ads. Google automatically adjusts your bids and targeting to help you get the best results, focusing on actions that matter most to your business, such as phone calls, website visits, or appointments.
This campaign type is ideal for business owners who may not have the time or resources to manage complex campaigns but still want to see results. A Google Ads consultant can assist in setting up Smart Campaigns to ensure your business gets the best performance without needing to monitor the campaigns regularly.
7. Performance Max Campaigns
Performance Max Campaigns are an advanced campaign type that allows you to run a comprehensive advertising strategy across multiple Google platforms, including Search, YouTube, Display, Gmail, and more. These campaigns use Google’s machine learning algorithms to automatically optimize for your business goals, whether you want more phone calls, form submissions, or bookings.
For service businesses looking to reach customers across multiple touchpoints, Performance Max campaigns provide a great solution. A Google Ads consultant can help guide you through the setup process and ensure that your Performance Max campaign is aligned with your service business goals, helping you reach the right audience and drive more conversions.
Conclusion
The best Google Ads campaign for a services business depends on your specific goals, whether you’re looking to attract phone calls, drive website traffic, or build brand awareness. Search campaigns, Local Service Ads, and Remarketing campaigns are among the top choices for services businesses aiming for high-conversion outcomes. To ensure your Google Ads campaigns are set up correctly and optimized for maximum results, working with a Google Ads consultant can help you fine-tune your strategy, select the right campaign type, and manage your budget effectively.
