In today’s competitive digital landscape, generating consistent leads at a sustainable cost is one of the biggest challenges businesses face. Simply running ads is no longer enough—success depends on strategy, optimisation, and execution at scale. This is where professional Google Ads services combined with eCommerce virtual assistant support create measurable impact.
A strong example of this approach in action can be seen in the growth journey of SchuimbetonPlus, a leading provider of foam concrete and underfloor heating solutions in the Netherlands.
The Challenge: Rising Costs and Limited Scalability
Like many service-based businesses, SchuimbetonPlus relied heavily on paid advertising to generate enquiries. However, their 2024 Google Ads performance revealed a common issue—high cost per lead, averaging around €154, which made scaling inefficient and unpredictable.
Without structured campaigns, frequent optimisation, and systematic testing, ad performance fluctuated month to month. The business needed a data-driven Google Ads strategy that could reduce costs, improve lead quality, and scale consistently throughout the year.
Why Google Ads Services Require Ongoing Optimisation
Many businesses treat Google Ads as a “set and forget” channel. In reality, Google’s algorithm rewards accounts that are actively managed and continuously improved.
Professional Google Ads services focus on:
- Campaign segmentation by intent and funnel stage
- Ongoing keyword and bid optimisation
- Ad copy and landing page testing
- Conversion tracking accuracy
- Budget allocation based on real performance
For SchuimbetonPlus, restructuring campaigns into multiple focused segments created immediate clarity on what was working—and what wasn’t.
The Role of Bi-Weekly Optimisation and A/B Testing
One of the biggest contributors to improved performance was a bi-weekly optimisation framework. Instead of waiting months to make changes, campaigns were reviewed every two weeks to:
- Scale high-performing keywords
- Pause inefficient search terms
- Adjust bids based on conversion data
- Test new ad variations
Continuous A/B testing of headlines, descriptions, and CTAs allowed only the best-performing ads to receive budget, significantly improving efficiency over time.
Where eCommerce Virtual Assistants Add Real Value
While strategy sets direction, execution determines results. This is where eCommerce virtual assistants play a critical role.
A skilled eCommerce virtual assistant supports Google Ads management by:
- Monitoring daily campaign performance
- Updating keywords, ads, and extensions
- Managing reports and data analysis
- Assisting with landing page coordination
- Ensuring tracking and conversions remain accurate
By handling these operational tasks, virtual assistants allow ad strategists to focus on optimisation, testing, and scaling—without delays or oversight gaps.
Results Achieved Through a Structured Approach
With a combination of expert Google Ads services and consistent execution support, SchuimbetonPlus achieved strong year-on-year improvements in 2025:
- Cost per conversion reduced by over 50%, dropping from €154 to under €70
- Consistent lead generation throughout the year
- Improved campaign stability and predictability
- Better use of ad spend with reduced waste
- A scalable paid advertising framework for long-term growth
These results highlight how optimisation discipline and support systems outperform ad spend alone.
Why Businesses Should Combine Google Ads and Virtual Assistants
Businesses that rely solely on automation or occasional campaign tweaks often struggle to scale. On the other hand, companies that combine:
- Strategic Google Ads management
- Regular optimisation cycles
- Dedicated eCommerce virtual assistants
gain a competitive advantage through speed, accuracy, and performance consistency.
This hybrid approach is especially effective for:
- eCommerce brands
- Service-based businesses
- Lead generation campaigns
- Companies targeting long-term paid growth
Final Thoughts: Performance Comes From Systems, Not Guesswork
The success of SchuimbetonPlus proves that profitable paid advertising is not about spending more—it’s about building the right systems. With expert Google Ads services supported by eCommerce virtual assistants, businesses can reduce costs, increase leads, and scale with confidence.
If you’re looking to improve your paid advertising results, focusing on structured campaigns, ongoing optimisation, and execution support can make all the difference.
