Setting up conversions in Google Ads allows you to track and measure the actions that users take on your website, such as making a purchase or submitting a form. Here’s a step-by-step guide on how to set up conversions in Google Ads:
Sign in to Google Ads: Log in to your Google Ads account at ads.google.com.
Navigate to “Tools & Settings”: In the left-hand menu, click on “Tools & Settings” (wrench icon), and select “Conversions” under the “Measurement” section.
Click on the “+” Button to Add a New Conversion: On the “Conversions” page, click on the “+” button to create a new conversion.
Choose a Conversion Source: Select the source that best matches the type of conversion you want to track. Options include:
- a. Website: For tracking actions on your website.
- b.App: For tracking in-app actions on a mobile app.
- c. Phone calls: For tracking calls from your ads.
Select a Conversion Action Type: Choose the type of action you want to track. Common options include:
- a. Purchase/Sale: Track completed transactions on your website.
- b. Lead: Track form submissions or other lead-generating actions.
- c.Sign-up: Track user registrations or account sign-ups.
Configure Conversion Settings: Provide details such as conversion name, value (if applicable), counting method (every or one), and conversion window (the time period during which conversions are attributed to ad clicks).
Add Conversion Tracking Code: Depending on your choice, Google Ads will provide you with a tracking code to be added to your website or app. Follow the instructions to install the code correctly.
Test the Conversion Tracking: After adding the tracking code, perform a test conversion on your website to ensure that the tracking is working correctly.
Save the Conversion: Once the tracking code is successfully installed and tested, save the conversion settings.
Apply Conversions to Campaigns: During the campaign setup or editing process, you can choose which conversions to track for each campaign or ad group.
Monitor and Optimize: Regularly review your conversion data in Google Ads to analyze the performance of your campaigns. Use this data to make informed decisions and optimize your advertising strategy.
By setting up conversions, you can measure the success of your advertising campaigns and make data-driven adjustments to improve their effectiveness.
