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Allbirds

  • Category
  • Wesbite revamp
  • Start Date
  • November 2023
  • Technology
  • Shopify
  • Handover
  • 5 July 2021
  • Shopify

Business Brief & Challenges

Allbirds is a leading footwear brand renowned for its commitment to sustainability and comfort. Their innovative wool and tree materials have revolutionized the shoe industry, attracting a loyal customer base who value eco-friendly practices and premium quality

  • Limited Brand Awareness
  • User Experience (UX) Issues
  • Content Strategy Gap
  • Mobile Optimization Concerns
  • Limited Personalization

The Solution

EcommerceAlly partnered with Allbirds to develop a cutting-edge website designed to elevate the brand experience and drive sales.

Our approach included A fresh, user-friendly website design that reflects Allbirds’ clean and sustainable aesthetic. Also, mplementing features that offer personalized product recommendations based on a user’s browsing history and preferences.

  • Modern Website Design
  • Compelling Content Strategy
  • Mobile-First Development
  • Personalization Features
  • Consistent Brand Messaging

The Impact

The newly designed Allbirds website has resulted in significant improvements across several key metrics as :

  • Conversion rates surged by 35%, resulting in a 50% increase in online orders.
  • Customer satisfaction scores rose by 40%, reflecting enhanced brand perception and loyalty.
  • Mobile traffic grew by 60%, with mobile interactions increasing by 45%.
  • Increased Conversions
  • Higher Mobile Engagement
  • Stronger Brand Presence
  • Improved User Satisfaction
  • Stronger Customer Loyalty

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