Challenges
The brand was operating on an outdated platform that lacked integration with modern tools and limited their ability to scale. Their existing checkout flow had too many steps, causing high cart abandonment rates. The store also lacked multilingual and multicurrency support, making international expansion difficult. Poor analytics setup made it hard to track user behaviour and campaign performance. Visual inconsistencies across pages further weakened brand perception.
Outdated tech stack not compatible with new Shopify apps and tools
High cart abandonment due to complex and lengthy checkout
No support for international currencies or languages
Inability to track user behaviour and conversion funnels accurately
Inconsistent design and branding across key pages
Difficulty managing promotions and seasonal campaigns efficiently
Your company page is the first impression of your brand. Design it with clarity, trust, and a strong visual identity to leave a lasting impact.
John Marks
Solutions
To address these challenges, we rebuilt the store on Shopify with a focus on scalability, performance, and global readiness. We implemented a streamlined one-page checkout, integrated multilingual and multicurrency features, and revamped the design for visual consistency. Advanced analytics and event tracking were added to capture user behaviour across the funnel. We also created custom sections and scheduling tools to easily launch and manage seasonal campaigns.
Migrated to Shopify with clean, scalable code and app compatibility
Introduced a one-page checkout to reduce drop-offs
Enabled multilingual support and automatic currency switching
Integrated Google Analytics 4 and event tracking for better insights
Applied consistent branding and UI components across all pages
Built flexible campaign tools for quick setup and promotions
Result
The new Shopify store delivered major improvements in both performance and usability. The one-page checkout led to a 28% reduction in cart abandonment, while multilingual and multicurrency support opened up new international sales channels. Visual consistency and faster load times improved brand perception and reduced bounce rates. Campaign setup time dropped by 50%, and with better tracking, the brand gained clear insights into user behaviour—empowering smarter marketing and higher ROI.
Enhanced Customer Experience & Brand Loyalty
By blending fast performance, simplified navigation, and mobile optimisation, the new Shopify store delivered a seamless customer journey. Shoppers now enjoy faster checkouts, consistent branding, and better usability—leading to higher engagement, more repeat purchases, and lasting brand trust.
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Frequently asked questions
Here are some of the most common questions we hear day to day.
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What was the goal of the Shopify development project?
To create a fast, scalable, and user-friendly online store with improved performance, international readiness, and better conversion flow.
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Did the project involve a complete rebuild or just improvements?
It was a complete redevelopment, including UI/UX enhancements, backend improvements, and new feature integration
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Was the store optimised for international customers?
Yes, we enabled multilingual support and currency switching, helping the brand expand into global markets smoothly.
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What changes were made to improve conversions?
We implemented a one-page checkout, optimised product pages, and added social proof to reduce friction and boost trust.
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How did the new Shopify store improve team efficiency?
The updated backend made it easy for the team to manage content, run promotions, and track performance without needing a developer.
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Were analytics and user tracking included?
Yes, we set up GA4, event tracking, and enhanced ecommerce insights to monitor behaviour and optimise marketing strategies.
