Challenges
Before launching the Google Ads campaigns, the client faced issues with low visibility and underperforming ads. Managing a large catalog of 1,500+ products was overwhelming without automation or structure. There were budget leaks, poor keyword targeting, and lack of data insights—limiting the return on ad spend. Optimizing for performance while maintaining scalability was a major hurdle.
Limited visibility and reach despite ongoing ad efforts
No structured product segmentation or campaign hierarchy
Poor ROAS due to unoptimized bidding and broad targeting
Manual handling of bulk SKUs without automation tools
Low CTR and engagement on key product ads
Inadequate tracking setup for measuring real ROI
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John Marks
Solutions
To overcome these challenges, we implemented a data-driven Google Ads strategy focused on structure, automation, and performance. We redefined the campaign architecture, introduced product-level targeting, and integrated advanced tracking to monitor results in real time. Strategic bidding and continuous A/B testing helped us scale efficiently while boosting profitability.
Set up 4 structured campaigns based on product categories and intent
Integrated feed automation to manage 1,500+ SKUs with ease
Applied smart bidding strategies to improve ROAS and conversions
Used high-performing search terms to optimize Shopping campaigns
Deployed custom audience and remarketing layers to improve CTR
Enabled conversion tracking and dynamic reporting for better decisions
Result
Our focused strategy delivered significant growth in visibility, efficiency, and revenue. From campaign restructuring to intelligent automation, every step helped drive measurable impact.
From 1,500+ Products to 8.0X ROAS
With a refined campaign structure and product-specific targeting, the client achieved an 8.0X Return on Ad Spend across 4 campaigns. The product catalog of 1,500+ items is now fully optimized and actively driving profitable traffic.
Massive Gains in Engagement & Revenue
Click-through rates improved significantly, ad waste was reduced, and sales surged—contributing to a steady increase in conversions and sustained profitability across paid channels.
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Frequently asked questions
Here are some of the most common questions we hear day to day.
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How many campaigns are currently running?
We’re actively managing 4 structured campaigns covering over 1,500 products, including Search, Shopping, and Retargeting.
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What kind of products are promoted through these ads?
The campaigns target a diverse product catalog, structured by categories to ensure relevant targeting and high ad performance.
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How was the 8.0X ROAS achieved?
By using smart bidding, feed optimization, and continuous performance testing, we maximized efficiency and returns on every dollar spent.
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Did you use automation in the process?
Yes, we implemented feed automation and dynamic ad setups to manage large SKU volumes with minimal manual effort.
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How long did it take to see measurable results?
We began seeing significant performance improvement within the first 30–45 days, with stable growth continuing thereafter.
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Can these strategies work for other eCommerce stores?
Absolutely. Our approach is scalable and can be tailored to other online stores aiming to grow with Google Ads.
