The migration delivered a faster, more flexible, and user-friendly website. Page load speed improved by over 50%, resulting in higher engagement and lower bounce rates. The client’s team can now update content instantly without developer support, saving time and costs. SEO visibility improved with better indexing and structured data implementation, while the new setup enhanced mobile usability and booking flow, driving a noticeable increase in online bookings and inquiries. Additionally, the refreshed design created a more immersive experience aligned with Puzzled Room Escape’s brand identity, boosting user trust and session duration. Overall, the project transformed the site into a high-performing, scalable platform ready to support future marketing and growth.
Challenges
When we began the migration, the main challenge was converting a custom React architecture into a fully manageable WordPress system without losing performance or design quality. The React site had hard-coded components, making updates difficult for the client. Maintaining SEO value, URL structure, and schema data during the migration was another critical hurdle. We also had to optimise for mobile responsiveness and ensure the new site loaded faster while staying true to the brand’s immersive theme.
Migrating dynamic React elements into a flexible WordPress environment.
Retaining all existing SEO rankings and technical configurations.
Rebuilding layouts to ensure full responsiveness on every device.
Reducing heavy scripts and improving overall load time.
Simplifying the backend so the client can edit pages independently.
Maintaining the site’s visual identity while transitioning to a new CMS platform.
Your company page is the first impression of your brand. Design it with clarity, trust, and a strong visual identity to leave a lasting impact.
John Marks
Solutions
We developed a custom WordPress theme replicating the original React design while optimising for speed and flexibility. Each section was rebuilt using modular Gutenberg blocks, allowing the client to update content easily without technical help. We implemented advanced caching, image optimisation, and lazy loading to enhance performance. All existing URLs and metadata were carefully redirected to maintain SEO equity. The new setup also included mobile-first design improvements and integrated GA4 analytics for better tracking and insights.
Built a lightweight custom WordPress theme mirroring the React layout for faster performance.
Implemented modular page sections using Gutenberg for easy content management.
Optimised images, scripts, and caching layers to reduce load times.
Configured SEO tools, redirects, and structured data to retain rankings.
Redesigned mobile layouts for smoother navigation and user engagement.
Integrated analytics, booking, and marketing tools for better tracking and conversions.
Result
Stronger Platform for Performance
The new WordPress-based platform not only improved technical performance and SEO readiness but also gave Puzzled Room Escape’s internal team complete control over content and updates. This flexibility, combined with faster load times and enhanced mobile experience, has laid a solid foundation for long-term growth, better marketing scalability, and consistent brand engagement across all digital channels
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Frequently asked questions
Here are some of the most common questions we hear day to day.
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Why was Puzzled Room Escape migrated from React to WordPress?
To make the website easier to manage, faster to load, and more SEO-friendly while giving the client full control over content updates.
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What were the main challenges during the migration?
Migrating dynamic React components, maintaining SEO rankings, ensuring design accuracy, and improving mobile responsiveness.
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How long did the migration project take?
The complete migration, redesign, and testing process was completed within 6–8 weeks.
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Did the migration affect existing search engine rankings?
No, all URLs and meta structures were preserved using 301 redirects and proper schema implementation to retain rankings.
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What improvements were made to the site’s performance?
The site’s average load time was reduced by over 50%, with improved caching, image compression, and script optimisation.
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How did the new platform benefit the client’s internal team?
The WordPress setup enabled the team to update pages, add content, and manage bookings without any developer support.
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Were any new features added during the migration?
Yes, we integrated GA4 tracking, booking tools, and modular Gutenberg blocks for flexible page creation.
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Is the new website mobile-optimised?
Absolutely. The new WordPress site was designed mobile-first, ensuring smooth functionality and readability across all devices.
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What impact did the redesign have on conversions?
After launch, the client reported a notable increase in online bookings and user engagement within the first few months.
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How does this migration prepare Puzzled Room Escape for future growth?
With a scalable WordPress framework, the brand can now expand rooms, add new features, and run marketing campaigns effortlessly.
