Challenges
The Great Escape Melbourne struggled with limited visibility on search engines, which significantly impacted their ability to attract new customers online. Their website was not optimised for targeted keywords, resulting in poor rankings for both branded and non-branded terms. On-page elements like meta titles, descriptions, and headers were either missing or not aligned with SEO best practices. Local SEO was also lacking—Google Business Profile was incomplete, and key local citations were missing. The site’s slow loading speed and poor mobile responsiveness led to high bounce rates. Additionally, there was no clear content strategy to target long-tail keywords or drive organic engagement. Analytics and goal tracking were not properly set up, making it difficult to measure lead conversions. Overall, their strong offline presence wasn’t translating into digital growth, limiting their revenue potential.
Poor Keyword Rankings: Most target keywords were either buried beyond page 5 or not indexed at all, limiting their ability to reach local search audiences actively looking for escape room experiences.
Lack of On-Page Optimization: Title tags, meta descriptions, and content were either generic or missing entirely, offering little relevance to both users and search engines
Minimal Content Strategy: There was no blog or supporting content to target long-tail keywords, answer user queries, or establish topical authority in the escape room niche.
Inconsistent Tracking & Analytics: The client couldn’t measure leads accurately due to the absence of goal tracking and proper event setup in Google Analytics.
Slow Site Performance: Core Web Vitals showed sluggish load times and poor mobile usability—leading to higher bounce rates and low dwell time.
Weak Local SEO Signals: The site lacked a robust Google Business Profile integration, structured data, and citations, all of which are vital for driving foot traffic from location-based searches
Your company page is the first impression of your brand. Design it with clarity, trust, and a strong visual identity to leave a lasting impact.
John Marks
Solutions
To address the challenges and significantly boost The Great Escape Melbourne’s online visibility, we implemented a comprehensive SEO strategy combining both technical enhancements and content-focused improvements. Our goal was to increase search engine rankings, attract qualified organic traffic, and improve user experience across all devices. By targeting the right keywords, fixing foundational site issues, and creating content that aligned with user intent, we built a strong and sustainable SEO framework. This multi-phase approach allowed us to deliver measurable improvements in traffic, leads, and overall revenue.
Keyword Strategy & Mapping: We performed in-depth keyword research and mapped high-intent keywords to specific landing pages to improve relevance and search rankings.
On-Page SEO Optimisation: Optimised meta titles, descriptions, headers, and image alt tags to align with SEO best practices and improve crawlability.
Technical SEO Fixes: Improved site speed, fixed mobile responsiveness issues, optimised Core Web Vitals, and ensured a clean sitemap and robots.txt file for better indexing.
Local SEO Enhancement: Claimed and optimised their Google Business Profile, built local citations, and added structured data for better visibility in local search results.
Content Development: Created new service pages and blog content targeting long-tail keywords to boost organic traffic and topical authority.
Performance Monitoring & Reporting: Set up regular performance tracking with monthly reports showing keyword movement, traffic growth, and ROI metrics
Result
Our SEO efforts delivered a complete transformation for The Great Escape Melbourne. From having no keywords on the first page, they now rank for 20+ high-intent keywords in the top results. This pushed their organic traffic up by 2.3x, bringing in more qualified visitors who are actively searching for escape room experiences. As visibility improved, so did conversions—leads jumped by 45%, while revenue climbed by 35%. Their Google Maps performance also skyrocketed, with an average ranking of #2 across 45 targeted local keywords, making them a top choice for location-based searches.
Turning Visibility Into Real Growth
By aligning technical SEO, local optimisation, and content strategy, we helped turn traffic into tangible results. The Great Escape Melbourne not only improved its search rankings but saw consistent increases in bookings and enquiries. These outcomes reflect how a well-executed SEO strategy can directly drive business growth and brand authority in a competitive local market.
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